Business

Digital Marketing (Online)

Master the latest digital marketing techniques and tools to advance your career in this rapidly-changing industry.

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    Area of Interest is required
    In-Class: Instructor-led classes held in-person at one or more of our 8 campuses.
    Hybrid: Instructor-led classes on a set schedule held remotely on video over the Internet, with some courses delivered in-person at one of our 8 campuses.
    Remote: Instructor-led classes on a set schedule, held remotely live on video over the Internet.
    Online: Flexible schedule with a set weekly pace and the support of facilitators when you need it; delivered over the Internet.
    Preferred Method of Learning is required
    Campus is required
    Consent is required

    Type

    Diploma

    Duration

    33 Wks (FT), 66 Wks (PT)

    Internship

    Unavailable

    Program Outline

    View Outline Arrow Icon Pointing Right

    About The Program

    The Digital Marketing (Online) program will teach you how to develop marketing strategies using social media, search engine optimization (SEO), search engine marketing (SEM), web content management, email marketing, and mobile marketing. You will also learn how to manage online reputation and maintain an online community.

    To help you succeed in this dynamic industry, this diploma program will also train you how to create brand guidelines, manage a marketing budget, and analyze data using Google Analytics.

    Career Opportunities

    As a Digital Marketing (Online) graduate, you will qualify to work for a wide array of organizations with online presence. Such companies include retail, healthcare, engineering, management, nonprofit, and many other sectors.

    Employers Who Have Hired triOS Grads

    • Elite Digital
    • Pixelcarve Inc.
    • Brand M3dia
    • BreezeMaxWeb

    Salary

    88 %

    Employment Rate*

    $ 30

    Average Wage/HR**

    $ 51

    High Wage/HR**

    *Employment Rate based on 2019 contactable triOS Business Faculty graduates employed in a related field.

    Source: workingincanada.gc.ca

    NOC Code: 1123 - **Wage data rounded down to the nearest dollar. Average wage doesn't reflect the starting salary but represents the middle value between lowest to highest wages. Local (or regional) income may vary. Last updated in November 2021.

    Available Learning Options

    At triOS College, you can choose the learning option that meets your needs. This program is currently available in:

    Remote

    Instructor-led classes on a set schedule, held remotely live on video over the Internet.

    Digital Marketing Specialist

    Duration: 45 Weeks

    Internship: 12 Weeks

    Program Outline

    Online

    Flexible schedule with a set weekly pace and the support of facilitators when you need it; delivered over the Internet.

    Digital Marketing (Online)

    Duration: 33 Wks (FT), 66 Wks (PT)

    Internship: Unavailable

    Program Outline

    Program Details

    Digital Marketing (Online) teaches the foundations of traditional marketing and how they translate into the digital realm. The skills you will gain from this diploma program can open doors to an entirely new career or help you upgrade your current job.

    Learn how to identify target customers, plan marketing tactics based on market research, develop content for specific audiences, and measure the impact of your campaigns. Plus, study conveniently anywhere and anytime at your own pace with this online program. What’s more, take advantage of regular guidance from your accessible instructors via phone, email, or chat!

    As a graduate of this program, you will gain knowledge and skills on:

    • Developing and optimizing Search and Display advertising campaigns using Google Ads
    • Managing online reputation and online communities using real-life case studies
    • Analyzing data using Google Analytics to assess audience acquisition and behavior plus lead conversions
    • Managing social media platforms such as Instagram, Facebook, Twitter, and Pinterest
    • Designing and optimizing web content
    • Creating email marketing campaigns

    Complete the Digital Marketing (Online) program either full-time at 20 hours per week or part-time at 10 hours per week.

    Course Listings
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    Icon-Quiz-Small Created with Sketch. Advanced Microsoft Excel Skills
    In this course, students learn more complex Microsoft Excel skills including functions, data manipulation, templates, advanced formulas and functions, and analysis tools.
    Icon-Quiz-Small Created with Sketch. Microsoft Outlook
    This course is a combination of virtual training, assessments, and exams related to Microsoft Outlook. Skills covered include how to organize and manage communications, contacts, schedules, and tasks. Email and meetings are a major part of the professional world, learning how to compose, send, receive, store, and delete email messages, meetings, and appointments is crucial and covered in this module.
    Icon-Quiz-Small Created with Sketch. Microsoft PowerPoint
    This course is a combination of virtual training, projects, and exams in Microsoft PowerPoint. Skills covered include the creation of attractive, professional-looking presentations, using and formatting animations, transitions, pictures, audio, video, charts, tables, and incorporating speaker notes and annotations into presentations.
    Icon-Quiz-Small Created with Sketch. Online Community Management
    This course allows students to understand the importance of cultivating, nurturing, and engaging with their audience as part of a larger content strategy, but more importantly, from a practice of real time engagement. Community managers are community advocates, brand evangelists, have savvy communications skills and shape editorial, and gather community input for future products and services.
    Icon-Quiz-Small Created with Sketch. Content Strategy
    Content is at the core of all marketing activity. In this course, students learn how to plan content marketing strategies, develop content that works well for the target audience, and measure its impact.
    Icon-Quiz-Small Created with Sketch. Career Planning & Preparation - Level 1
    Career Planning and Preparation Level 1 introduces tools for a successful job search. The course will help students maintain a career-focused approach throughout their academic program. Students will learn basic career preparation skills, such as how to research opportunities, network for industry contacts and use appropriate etiquette when communicating with prospective employers. Students will identify their personal skills, values and preferences for the workplace, begin preparation of a professional resume and cover letter, and organize proof documents for their career portfolio. Asynchronous class discussion on the discussion board on various career-planning topics will round out this module. This course is a pre-requisite for Career Planning and Preparation Level 2.
    Icon-Quiz-Small Created with Sketch. Career Planning & Preparation - Level 2
    This course builds on the concepts and skills introduced in Career Planning and Preparation - Level 1. Topics covered include how to conduct an effective job search and identify various methods of applying for work. Important career tools are the focus with the creation of a personal list of "Top Employers" and current industry opportunities, as well as finalizing a professional resume, career portfolio, and career correspondence. Interview skills explored and practiced are the identification of different types and forms of interviews, responding to typical questions, evaluating job offers, and negotiating terms of employment. Self-management topics are reviewed with a focus on strategies for long-term professional success.
    Icon-Quiz-Small Created with Sketch. Digital Literacy for Professionals
    This course introduces students to the fundamental concepts and principles of learning and working in a digital environment. This course will cover the following elements: using devices and handling information, creating and editing information, communicating and collaborating, and being safe and responsible online.
    Icon-Quiz-Small Created with Sketch. Digital Marketing Foundations
    This course will give students a solid foundation in the strategic, tactical and creative essentials of Digital Marketing. Students will be introduced to many core concepts related to marketing communications, learn the fundamentals of digital marketing and how it's different from traditional marketing, as well as introductions to budgeting and its considerations. Students will have the opportunity to create a brand style guide, and an analytics dashboard.
    Icon-Quiz-Small Created with Sketch. Display Advertising & Mobile Marketing
    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, students learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads. .
    Icon-Quiz-Small Created with Sketch. Email Marketing
    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, students learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
    Icon-Quiz-Small Created with Sketch. Microsoft Excel
    This course is a combination of virtual training, projects, and exams in Microsoft Excel. Skills covered include working with workbooks and worksheets, inputting data into worksheets, formatting cells, using functions and formulas, and creating and editing charts.
    Icon-Quiz-Small Created with Sketch. Fundamentals of Graphic Design
    Students will develop foundational skills through exposure to the fundamental principles of graphic design: image-making, typography, composition, and working with colour and shape. This course will cover the relationship between graphic design and marketing and how visual media can affect the online consumer. This course will introduce students to the practical skills needed to design and evaluate marketing materials such as logos, images, and branded content. .
    Icon-Quiz-Small Created with Sketch. Introduction to Marketing
    In this course students will learn and understand the importance, impact and role of marketing and marketing activities, and the internal and external factors that will impact a marketing plan. Students will learn how to effectively plan marketing activities strategically, based on conducting marketing research. Students will learn how to identify target customers and their needs.
    Icon-Quiz-Small Created with Sketch. Online Reputation Management
    In this course, students will learn how to build a robust and sustainable online reputation. This course will cover how an online reputation can be created, monitored, improved, and measured as well as how to deal with crises. Students will learn a brief history of social media and difficult lessons that were learned as the technology grew and evolved. Social media will be a key element of this course. Students will be exposed to real-life case studies and discuss how reputations were irreparably damaged, salvaged, and/or resurrected. The importance of a well-trained media relations manager will be emphasized.
    Icon-Quiz-Small Created with Sketch. Search Engine Analytics
    Because online activity can be tracked, the overall effect of a company's digital marketing efforts can also be tracked. In this course, students will learn how to use Google Analytics, an essential measurement tool that allows businesses to collect intelligent data and analytics to evaluate their audience, measure the success of acquisition and engagement efforts, evaluate user conversions related to organizational goals, and utilize the information in planning and budgeting.
    Icon-Quiz-Small Created with Sketch. Search Engine Marketing with AdWords
    In this course, students will learn how to use Google AdWords, including the Search and Display platforms. Google AdWords is a Pay-Per-Click (PPC) platform created by Google to ensure a company is visible on Search Engines and affiliate websites. Additionally, students will be exposed to PPC techniques that will help maximize marketing spending.
    Icon-Quiz-Small Created with Sketch. Search Engine Optimization
    Search engines are an essential part of the online experience. Students will learn how to optimize search engine presence, to ensure their content reaches their target audience, and to monitor the success of keyword selections. Students will analyze traffic, ranking, and conversions, creating a maintenance checklist. SEO strategies across multiple platforms will be discussed and practiced, as learners develop methods to optimize online traffic.
    Icon-Quiz-Small Created with Sketch. Social Media Platforms and Strategies
    Social media technologies continue to transform interactions between businesses and their customers, providing an opportunity for consumers to voice their opinions and influence brand perception. In this course, students will learn how to use social platforms such as Facebook, Instagram, Twitter, and Snapchat to identify influencers, deliver targeted content, and understand the basic concepts of measuring success.
    Icon-Quiz-Small Created with Sketch. Student Success Strategies
    This course stresses the importance of developing non-technical skills to enhance personal, academic and career success. The course will address strategies that are important for all adult learners, such as managing finances, maintaining health and wellness, understanding learning styles, setting goals, and honing practical study skills, such as memory, reading, and test-taking techniques. In addition, this course is designed specifically for the online learner. Therefore, the course emphasizes strategies needed to succeed in an online program, such as navigating technology efficiently, interacting and engaging with peers and facilitators, and managing learning time and space.
    Icon-Quiz-Small Created with Sketch. Website Content Management
    In this course, students will gain an understanding of the changing nature of website design and viewing (on large screens, smartphones and everything in between). Students will discuss the ways in which digital marketing professionals are adapting to the changing nature of web design and how to manage a complex interactive media project. Learners will become familiar with the required steps in building a functional website incorporating graphics, video, and other marketing tools. Examining aspects of website and data security, students will become familiar with eCommerce, content marketing, blog and social media posts, plug-ins, video channels, podcasts, and playlists as marketing tools.
    Icon-Quiz-Small Created with Sketch. Microsoft Word
    This course is a combination of virtual training, projects, and exams in Microsoft Word. Skills covered include formatting text for layout and appearance, formatting document parts, using styles, working with header/footer content, inserting and formatting tables, graphics and pictures, and working with templates and themes.
    Icon-Quiz-Small Created with Sketch. Writing for Online Success
    In this course, students will understand how the digital world is affected by writing. Additionally, they will understand how to structure their writing so that online readers will remain engaged until the end of the article. Students will also learn the difference between copywriting and content writing.
    Admission Requirements
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    High school graduation or equivalent. For those without high school completion, speak with one of our Education Consultants.

    Career Quiz

    Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!

    Success Stories

    Thanks to this program's well-structured format and intriguing content, I've gained a more profound knowledge of [marketing and business]. The instructor was highly knowledgeable and provided up-to-date information on industry trends while keeping our course engaging.

    Susanne V.

    Digital Marketing, 2022