Business
Digital Marketing
Learn the techniques and best practices you need to successfully manage marketing campaigns, create an appealing brand image, identify target markets, develop effective marketing strategies, and measure ROIs.
Type
Diploma
Duration
Remote: 37 Weeks
Self-Study: 29 Weeks
Internship
Remote: 8 Weeks
Self-Study: NA
Program Outline
View Outline
About Our Digital Marketing Program
Build a future-ready career in digital marketing with the Digital Marketing diploma program at triOS College. This 37-week program combines strategic marketing foundations, creative execution, and emerging AI-driven tools to prepare you for today’s digital-first workplace.
Over 29 weeks of remote learning followed by an 8-week internship, you will develop practical skills in digital marketing strategy, content creation, social media management, search engine optimization, paid advertising, and analytics. Throughout the program, you will work with industry-standard platforms such as Google Ads, Google Analytics, Canva, and AI-powered marketing tools to plan, execute, and measure effective marketing campaigns.
The curriculum emphasizes real-world application through projects, simulations, and portfolio development. You will learn how to build brand identities, create content strategies, manage online reputation, and use AI insights to support data-driven decision-making. The program also includes career planning and professional development courses to help you strengthen your résumé, build a digital portfolio, and prepare for interviews.
The remote instructor lead program concludes with an 8-week digital marketing internship, giving you hands-on experience in a real business environment and the opportunity to apply your skills in marketing, social media, and brand strategy roles. Graduates complete the program with practical experience, a professional portfolio, and the confidence to use AI responsibly and effectively in digital marketing careers.
Our Digital Marketing program offers two convenient online learning options:
Live, instructor-led sessions: Enjoy the benefits of real-time interaction and support from experienced instructors while embracing the convenience of online learning.
Self-study option: Follow a structured weekly pace while enjoying the flexibility to complete your coursework at any time of day, supported by dedicated facilitators.
Career Opportunities
With a diploma in digital marketing, you can get into the following careers:
- Digital Media Marketing
- Social Media Promotion
- Web Content Creation
- Personal Branding
- Digital Marketing Specialist
Employers Who Have Hired Our Digital Marketing Program Grads
Employers Who Have Hired Our Digital Marketing Program Grads
- Smashing Pixels
- Ontario Local Health Integration Network
- Opal Marketing
- 44 North Digital Marketing
- Mosaic Sales Solutions Canada
- WSI World
Salary
80
%
Employment Rate*
$
35
Average Wage/HR**
$
57
High Wage/HR**
**Employment Rate based on 2024 contactable triOS Business Faculty graduates employed in a related field within 12 months.
Source: workingincanada.gc.ca
NOC Code: 11202- **Wage data rounded down to the nearest dollar. Average wage doesn't reflect the starting salary but represents the middle value between lowest to highest wages. Local (or regional) income may vary. Last updated in March 2025.
Program Details
Digital marketing continues to evolve as businesses rely on data, technology, and AI-driven insights to reach and engage their audiences. The Digital Marketing using AI diploma program at triOS College is designed to prepare you with the practical skills, tools, and experience needed to succeed in this fast-changing industry.
Throughout the program, you will develop a strong foundation in digital marketing strategy, content creation, social media management, search engine optimization, paid search and PPC advertising, email marketing, online reputation management, and analytics. You will learn how to plan and execute integrated marketing campaigns, apply AI-powered tools to improve targeting and performance, and measure results using platforms such as Google Ads and Google Analytics.
Hands-on learning is central to the program. Students build brand identities, develop customer personas, create content strategies, manage social media campaigns, and design search and display advertising initiatives. Portfolio development is woven throughout the curriculum, allowing you to graduate with professional marketing projects that demonstrate your skills to employers.
The program concludes with an 8-week digital marketing internship, providing real-world experience in a business or organization that uses digital marketing tools and services. This work placement allows you to apply your knowledge in a professional setting and gain practical experience across marketing, social media, and brand strategy roles.
Students enrolled in this program benefit from:
- Hands-on training with industry-standard and AI-powered marketing tools
- An 8-week digital marketing internship for real-world experience
- Career planning and job search support, including résumé and portfolio development
- Software access for Microsoft Office and Windows included with tuition
Graduates complete the program with practical experience, a professional digital marketing portfolio, and the confidence to use AI responsibly to support data-driven marketing decisions.
Course Listings: Digital Marketing
Content Strategy
Content is at the core of all digital marketing activity. In this course, you will learn how to plan content marketing, how to develop content that works well for the target audience, and how to measure its impact. Additionally, you will explore how to structure your content so that online readers will remain engaged. You will learn about various digital content delivery channels and examine content strategy best practices for each of those channels. You will explore the process of writing content using marketing techniques to educate, entertain and/or draw in customer engagement, and achieve business goals. You will gain practical hands-on skills through a project-based approach, in which you will develop a content strategy, content calendar, content aligned with your strategy, and lastly, identify the metrics you would use to measure the success of your content marketing plan. You will leave the course feeling confident in discussing content strategy from the planning stage to the evaluation stage.
Career Planning and Preparation - Level 1
This course will introduce you to and provide practice in using the tools required for a successful job search. The concepts covered in this course will help you maintain a career-focused approach throughout your studies so that you are better prepared to conduct a job search after graduating. Specifically, you will learn how to identify your soft and hard skills and how to articulate your abilities in a clear and concise Elevator Pitch that will appeal to employers and resonate with industry contacts. You will learn about the job search resources available to you including using career websites, creating LinkedIn profiles, accessing the “hidden” job market, and networking. You will examine sample résumés and cover letters and begin the process of creating your own professional résumés and cover letters that align with current conventions for content, organization, and formatting. You will also learn about the role of references, thank you letters, workplace philosophies, and strategies for success including maintaining a professional image and using proper etiquette when communicating with potential employers and industry contacts.
Career Planning and Preparation - Level 2
This module builds on concepts and skills introduced in the Career Planning and Preparation Level 1 module. In this subsequent module, you will update and refine your résumé and LinkedIn Profile. You will continue writing cover letters and learn the value of customizing cover letters to specific job postings. You will have the opportunity to apply this knowledge as you conduct a job search and write a cover letter tailored to an ideal job post. Through research, you will create a list of top employers and target current industry opportunities. You will learn about current methods for applying to job postings using technology. You will also gain an understanding of the job interview process, typical interview questions and possible responses, and expectations of both the interviewer and interviewee. In addition, you will engage in practical application of the interview process through role-play. Topics such as negotiating salary, self-management, and on-the-job success for placements and post-graduate employment will also be covered.
Digital Marketing 1
This course focuses on the fundamentals of marketing and demonstrates the distinction between traditional and digital marketing. By the end of this course, you will be able to define marketing as a concept, identify factors that contribute to strategic planning in marketing, and develop knowledge and skills pertaining to market segmentation, customer persona, and customer journey. You will learn how to effectively plan strategic marketing activities based on market research, and how to identify target customers and their needs.
Digital Marketing 2
This course will give you a strong foundation in developing strategic Integrated Marketing Communications plans, and it builds on the knowledge you developed in Digital Marketing Foundations 1. You will explore different strategies and tactics used in Integrated Marketing Communication Plans to help achieve business and marketing goals for clients. You will recognize how to apply the SMART goal format to identify strategic goals and then develop an Integrated Marketing Communications plan to support the successful achievement of those goals. How will you know if your plan worked? How will you communicate the success of the marketing budget and demonstrate whether there was a return on investment and successful achievement of the marketing and business goals? This course will introduce you to the importance of analytics, especially in the context of digital marketing, as well as strategies for identifying Key Performance Indicators that measure the success of marketing activities post implementation of the marketing plan. You will also be learning about branding, logos, and constructing brand identities.
Digital Literacy for Professionals
This course introduces essential concepts and principles for navigating and working in a digital environment. Key topics include using devices, managing information, creating and editing content, communicating and collaborating with digital tools, and ensuring online safety and responsibility. You will also apply best practices for folder organization and file naming conventions.
Digital Marketing Internship
At the completion of the in-class section of this program, you are required to complete a 8-week work placement at a business or organization that utilizes digital marketing tools and services. You will have the opportunity to apply your newly acquired knowledge and skills in a real-world environment.
Email Marketing
Email is an effective marketing channel that allows businesses to maintain contact with their customers at each stage of the customer journey and it is therefore very valuable both in the form of direct and digital marketing. This course focuses on how to effectively align your email marketing campaigns to the customer journey using lifecycle marketing. You will develop knowledge about lead nurturing strategies, and contact segmentation. In this course, you will learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Fundamentals of Graphic Design
In this course, you will develop foundational design knowledge and skills through exposure to the fundamental principles of graphic design such as: image-making, typography, composition, and working with colour, contrast and shapes. This course will cover the relationship between graphic design and digital marketing and how visual media can affect online consumer behaviour. There will be an emphasis on the fundamentals and value of graphic design to express brand identity.
Google Analytics using AI Insights
In this course, you will develop essential skills in digital analytics by working with Google Analytics 4, a comprehensive tool for tracking, measuring, and optimizing digital marketing performance. You will learn to analyze key metrics such as audience behaviour, traffic sources, and conversions, with a focus on leveraging AI-driven insights to detect emerging trends and anomalies in real-time. The course will also explore predictive analytics, enabling you to understand how to forecast future performance and make data-driven decisions that enhance marketing strategies. By the end of the course, you will be equipped with foundational skills on transforming raw data into actionable insights and present professional analytic reports that drive strategic marketing efforts and maximize ROI.
Portfolios for Digital Marketing
In this course, you will learn how to design a professional digital marketing portfolio that reflects your brand and highlights your expertise in campaign development, strategy, and data-driven success. Your portfolio will include marketing campaigns, strategy, analytics, and personal branding using industry-standard tools like Google Analytics, LinkedIn, and WordPress. The course will also teach you how to make a compelling resume, optimize your LinkedIn and Instagram profiles, and create a personal marketing strategy to promote your skills effectively. Upon completion of the course, you will have a professionally written digital marketing portfolio, a professional resume, and the confidence to present your work to clients.
Online Reputation Management
In this course, you will learn how to build, maintain, and recover a robust and sustainable online reputation. This course will cover how an online reputation can be created, monitored, improved, and measured, as well as how to deal with crises. You will learn a brief history of social media and the difficult lessons that were learned as the technology grew and evolved. You will be exposed to real-life case studies and discuss how reputations were irreparably damaged, salvaged, and/or resurrected. The importance of a well-trained media relations manager will be stressed. You will have an opportunity to respond to real-world case scenarios where you will act as a media relations manager and resolve online reputation management issues. You will also learn to create customer surveys to obtain Net Promoter Score (NPS) results, and discuss some key metrics and reputation monitoring tools that measure a company’s online reputation and ranking.
SEM and PPC using AI Insights
In this course, you will learn how to develop effective PPC strategies using Google Ads, with a focus on distinguishing among Search Campaigns, Display Campaigns, Video Campaigns, AI-Powered Shopping Campaigns, and AI-Powered Campaigns (Performance Max) to drive results. Key components of the course include creating a landing page to support Search Engine Marketing (SEM) goals, maximizing marketing spend through effective keyword research, demographic targeting, bidding strategies, and ad frequency planning. You will also learn how to measure performance through key metrics and KPIs, identify methods for re-targeting, and develop comprehensive plans to drive leads, increase sales, and boost web traffic. Through simulations and mock campaign creation, you will gain hands-on experience in creating and managing Google Ads campaigns that align with your business objectives.
Social Media Platforms and Strategies using AI Insights
In this course, you will learn how to effectively use and optimize social media platforms such as Facebook, LinkedIn, Instagram, X (formerly Twitter), Pinterest, and YouTube for business purposes, focusing on building strategic campaigns that align with marketing, branding, and sales goals. You will explore current social media trends and learn how to stay agile in this rapidly evolving space, applying a multi-platform approach to reach your audience. The course will also cover strategies for analyzing platform-specific data insights which are AI-driven to measure success and refine campaigns. Additionally, you will explore the role of AI-driven tools in content creation, ad targeting, and trend analysis, enhancing your ability to create data-driven and hyper-personalized campaigns. By the end of this course, you will be equipped to create mock social media campaigns and participate in simulations that offer hands-on experience. You will also have the opportunity to include these projects in your professional portfolio to effectively showcase your expertise and understanding in social media marketing.
Student Success Strategies
This course stresses the importance of developing non-technical skills to enhance personal, academic, and career success. The course will address strategies that are important for all adult learners, such as managing finances, maintaining health and wellness, understanding learning styles, setting goals, and honing practical study skills (such as memory, reading, and test-taking techniques). In addition, this course emphasizes strategies needed to succeed in your program, such as navigating technology efficiently, interacting and engaging with peers and facilitators/instructors, and managing learning time and space.
Course Listings: Digital Marketing Online
Content Strategy
Content is at the core of all digital marketing activity. In this course, you will learn how to plan content marketing, how to develop content that works well for the target audience, and how to measure its impact. Additionally, you will explore how to structure your content so that online readers will remain engaged. You will learn about various digital content delivery channels and examine content strategy best practices for each of those channels. You will explore the process of writing content using marketing techniques to educate, entertain and/or draw in customer engagement, and achieve business goals. You will gain practical hands-on skills through a project-based approach, in which you will develop a content strategy, content calendar, content aligned with your strategy, and lastly, identify the metrics you would use to measure the success of your content marketing plan. You will leave the course feeling confident in discussing content strategy from the planning stage to the evaluation stage.
Career Planning and Preparation - Level 1
Career Planning and Preparation Level 1 introduces tools for a successful job search. This course will help you maintain a career-focused approach throughout your academic program. You will learn basic career preparation skills, such as how to research opportunities, network for industry contacts, and how to use appropriate etiquette when communicating with prospective employers. You will identify your personal skills, values, and preferences for the workplace, begin preparation of a professional résumé and cover letter, and organize proof documents for your career portfolio. Asynchronous discussion board dialogues about various career-planning topics will round out this module. This course is a pre-requisite for Career Planning and Preparation Level 2.
Career Planning and Preparation - Level 2
This course builds on the concepts and skills introduced in Career Planning and Preparation – Level 1. Topics covered include how to conduct an effective job search and identify various methods of applying for work. Important career tools are the focus with the creation of a personal list of "Top Employers" and current industry opportunities, as well as finalizing a professional résumé, career portfolio, and career correspondence. Interview skills explored and practiced include the identification of different types and forms of interviews, responding to typical questions, evaluating job offers, and negotiating terms of employment. Self-management topics are reviewed with a focus on strategies for long-term professional success.
Digital Marketing 1
This course focuses on the fundamentals of marketing and demonstrates the distinction between traditional and digital marketing. By the end of this course, you will be able to define marketing as a concept, identify factors that contribute to strategic planning in marketing, and develop knowledge and skills pertaining to market segmentation, customer persona, and customer journey. You will learn how to effectively plan strategic marketing activities based on market research, and how to identify target customers and their needs.
Digital Marketing 2
This course will give you a strong foundation in developing strategic Integrated Marketing Communications plans, and it builds on the knowledge you developed in Digital Marketing Foundations 1. You will explore different strategies and tactics used in Integrated Marketing Communication Plans to help achieve business and marketing goals for clients. You will recognize how to apply the SMART goal format to identify strategic goals and then develop an Integrated Marketing Communications plan to support the successful achievement of those goals. How will you know if your plan worked? How will you communicate the success of the marketing budget and demonstrate whether there was a return on investment and successful achievement of the marketing and business goals? This course will introduce you to the importance of analytics, especially in the context of digital marketing, as well as strategies for identifying Key Performance Indicators that measure the success of marketing activities post implementation of the marketing plan. You will also be learning about branding, logos, and constructing brand identities.
Digital Literacy for Professionals
This course introduces essential concepts and principles for navigating and working in a digital environment. Key topics include using devices, managing information, creating and editing content, communicating and collaborating with digital tools, and ensuring online safety and responsibility. You will also apply best practices for folder organization and file naming conventions.
Email Marketing
Email is an effective marketing channel that allows businesses to maintain contact with their customers at each stage of the customer journey and it is therefore very valuable both in the form of direct and digital marketing. This course focuses on how to effectively align your email marketing campaigns to the customer journey using lifecycle marketing. You will develop knowledge about lead nurturing strategies, and contact segmentation. In this course, you will learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Fundamentals of Graphic Design
In this course, you will develop foundational design knowledge and skills through exposure to the fundamental principles of graphic design such as: image-making, typography, composition, and working with colour, contrast and shapes. This course will cover the relationship between graphic design and digital marketing and how visual media can affect online consumer behaviour. There will be an emphasis on the fundamentals and value of graphic design to express brand identity.
Google Analytics using AI Insights
In this course, you will develop essential skills in digital analytics by working with Google Analytics 4, a comprehensive tool for tracking, measuring, and optimizing digital marketing performance. You will learn to analyze key metrics such as audience behaviour, traffic sources, and conversions, with a focus on leveraging AI-driven insights to detect emerging trends and anomalies in real-time. The course will also explore predictive analytics, enabling you to understand how to forecast future performance and make data-driven decisions that enhance marketing strategies. By the end of the course, you will be equipped with foundational skills on transforming raw data into actionable insights and present professional analytic reports that drive strategic marketing efforts and maximize ROI.
Portfolios for Digital Marketing
In this course, you will learn how to design a professional digital marketing portfolio that reflects your brand and highlights your expertise in campaign development, strategy, and data-driven success. Your portfolio will include marketing campaigns, strategy, analytics, and personal branding using industry-standard tools like Google Analytics, LinkedIn, and WordPress. The course will also teach you how to make a compelling resume, optimize your LinkedIn and Instagram profiles, and create a personal marketing strategy to promote your skills effectively. Upon completion of the course, you will have a professionally written digital marketing portfolio, a professional resume, and the confidence to present your work to clients.
Online Reputation Management
In this course, you will learn how to build, maintain, and recover a robust and sustainable online reputation. This course will cover how an online reputation can be created, monitored, improved, and measured, as well as how to deal with crises. You will learn a brief history of social media and the difficult lessons that were learned as the technology grew and evolved. You will be exposed to real-life case studies and discuss how reputations were irreparably damaged, salvaged, and/or resurrected. The importance of a well-trained media relations manager will be stressed. You will have an opportunity to respond to real-world case scenarios where you will act as a media relations manager and resolve online reputation management issues. You will also learn to create customer surveys to obtain Net Promoter Score (NPS) results, and discuss some key metrics and reputation monitoring tools that measure a company’s online reputation and ranking.
SEM and PPC using AI Insights
In this course, you will learn how to develop effective PPC strategies using Google Ads, with a focus on distinguishing among Search Campaigns, Display Campaigns, Video Campaigns, AI-Powered Shopping Campaigns, and AI-Powered Campaigns (Performance Max) to drive results. Key components of the course include creating a landing page to support Search Engine Marketing (SEM) goals, maximizing marketing spend through effective keyword research, demographic targeting, bidding strategies, and ad frequency planning. You will also learn how to measure performance through key metrics and KPIs, identify methods for re-targeting, and develop comprehensive plans to drive leads, increase sales, and boost web traffic. Through simulations and mock campaign creation, you will gain hands-on experience in creating and managing Google Ads campaigns that align with your business objectives.
Search Engine Optimization using AI
In this course, you will learn how to develop and implement effective Search Engine Optimization (SEO) strategies to improve a website's visibility and drive organic traffic. You will explore how to optimize search engine presence, monitor keyword performance, and analyze key metrics such as traffic, rankings, and conversions. The course will introduce you to essential tools like Google Search Console and other free crawling tools for conducting SEO site audits. Additionally, you will dive into the integration of AI in SEO, learning how AI-driven tools can automate keyword research, enhance content optimization, and predict trends to boost a website’s performance. By the end of this course, you will be equipped to create a comprehensive SEO strategy, leveraging both traditional and AI-powered tactics to increase online visibility and achieve SEO goals.
Social Media Platforms and Strategies using AI Insights
In this course, you will learn how to effectively use and optimize social media platforms such as Facebook, LinkedIn, Instagram, X (formerly Twitter), Pinterest, and YouTube for business purposes, focusing on building strategic campaigns that align with marketing, branding, and sales goals. You will explore current social media trends and learn how to stay agile in this rapidly evolving space, applying a multi-platform approach to reach your audience. The course will also cover strategies for analyzing platform-specific data insights which are AI-driven to measure success and refine campaigns. Additionally, you will explore the role of AI-driven tools in content creation, ad targeting, and trend analysis, enhancing your ability to create data-driven and hyper-personalized campaigns. By the end of this course, you will be equipped to create mock social media campaigns and participate in simulations that offer hands-on experience. You will also have the opportunity to include these projects in your professional portfolio to effectively showcase your expertise and understanding in social media marketing.
Student Success Strategies
This course stresses the importance of developing non-technical skills to enhance personal, academic, and career success. The course will address strategies that are important for all adult learners, such as managing finances, maintaining health and wellness, understanding learning styles, setting goals, and honing practical study skills (such as memory, reading, and test-taking techniques). In addition, this course is designed specifically for the online learner. Therefore, the course emphasizes strategies needed to succeed in an online program, such as navigating technology efficiently, interacting and engaging with peers and facilitators, and managing learning time and space.
Website Content Management
In this course, you will learn the essentials of web content management and how to align your website with broader digital marketing strategies. You will explore the development of effective website strategies that integrate with content marketing, email, and social media campaigns to support business objectives. The course will also cover the use of no-code platforms and AI-driven solutions, such as Wix ADI and Canva Websites allowing you to build basic websites without coding skills. You will focus on creating content that drives engagement, supports brand messaging, and aligns with your digital marketing goals. By the end of this course, you will have the foundational skills to create and manage a website that enhances your marketing efforts and delivers results.
Admission Requirements
– High school graduation diploma, or Mature Student Status (for more information please refer to the Program Outline at the top of this page or speak to your Education Consultant)
– In addition to above requirements, all student must pass an entrance assessment.
-If the candidate can show proof of completion of Word, PowerPoint, Outlook version 2016 or later, the student is exempt from having to write the MS Applications Test.
Career Quiz
Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!
Testimonial
I know I made the right choice by coming to triOS. Everyone has been so supportive and they all want to see the other students and I succeed.
Whether you choose remote or online learning, you will be immersed in real-world scenarios with hands-on projects that explore the many different facets of the digital marketing industry.
Thinking of Taking Digital Marketing Courses?
Watch this video to find out if pursuing a Digital Marketing program is right for you.
Frequently Asked Questions about Digital Marketing
Get answers to the most commonly asked questions about Digital Marketing.
Is digital marketing a good career?
Digital marketing is a strong career choice for individuals who enjoy strategy, creativity, and working with technology. As organizations continue to invest in online channels, the demand for skilled digital marketers remains high across industries. The field offers a wide range of career paths, including social media, content, analytics, paid advertising, and brand strategy, along with opportunities for remote work and career growth. Success in digital marketing requires adaptability, curiosity, and a willingness to keep learning as platforms and tools continue to evolve.
How to Get into Digital Marketing
Getting started in digital marketing begins with learning the fundamentals, such as search engine optimization, social media marketing, content creation, email marketing, and paid advertising. Hands-on practice is essential, whether through coursework, projects, internships, or personal initiatives like managing a website or social media account. Building a portfolio that demonstrates real skills and results is key. Many employers also value familiarity with tools such as Google Ads, Google Analytics, and content management platforms. A structured diploma program can help accelerate learning by combining theory, practical application, and career preparation.
How much do digital marketers make?
Earnings in digital marketing vary based on experience, location, and role. In Canada, digital marketers earn an average hourly wage of approximately $31, with experienced professionals earning up to $54 per hour depending on specialization and responsibility. Roles focused on analytics, paid advertising, and strategy often command higher wages as experience grows.
How does AI impact digital marketing today?
Artificial intelligence plays an increasingly important role in digital marketing by helping professionals work more efficiently and make better data-driven decisions. AI is used to analyze customer behaviour, optimize ad targeting, improve search engine optimization, personalize content, and identify trends through analytics. While AI enhances productivity and insight, human creativity, strategy, and ethical decision-making remain essential. Digital marketers who understand how to use AI tools responsibly gain a competitive advantage in today’s industry.
