DIGITAL MARKETING SPECIALIST
NOC Code:1123PROGRAM OUTLINE
The Digital Marketing Specialist diploma offers a wide range of courses that teach students the technical skills and knowledge they need to begin a career in digital marketing.
As a student in this program, you will learn the principles of digital marketing, including search engine marketing (SEM), social media marketing (SMM), marketing strategy, email marketing, pay-per-click (PPC) advertising, content optimization, website analytics, and more.
During your program you will focus on real-world projects and assignments, such as constructing brand identities, developing customer personas, assessing SEO needs, as well as creating your own search and display campaigns using Google AdWords.
With the Digital Marketing Specialist program at triOS, students will understand the key concepts and trends that drive digital marketing for businesses. Upon completion of the program, graduates will be prepared in knowing how to apply digital marketing tools and best practices to achieve measurable online success.
Students who are interested in further training in Microsoft Office applications have the option of enrolling in our 53-week Business and Digital Marketing Specialist (BDMS) program.
- Training on the latest software applications required by employers
- Real-world work experience including a 12-week internship
- Microsoft office, Microsoft Imagine Standard and Windows are included in the program fees
- One-on-one job placement assistance
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Careers in business, digital media marketing, social media promotion and web content creation, and personal branding are available to those successful graduates who have the right combination of academic skills, motivation and the dedication to succeed.
There are 150,000 digital marketing jobs predicted by 2020 and not enough digital professionals to fill them.
Source: “The 4 Big Benefits of Having a Digital Marketing Career.” Digital Marketing Institute, Digital Marketing Institute, 28 Aug. 2018, digitalmarketinginstitute.com/en-ca/blog/4-big-benefits-digital-marketing-career.
EMPLOYERS WHO ARE INTERESTED IN HIRING triOS GRADUATES
- Elite Digital Inc.
- Pixelcarve Inc.
- Brand M3dia
Average Wage ($/hr) - $30.00
High Wage ($/hr) - $53.85
Graduates of this program are eligible to become certified in Google AdWords.
A high school diploma or equivalent is required, along with a passing score in a general entrance examination as well as a Microsoft Admissions test. If a student does not have Grade 12 or equivalent, he/she must achieve a score of 18 on the Wonderlic Test, and take the other entrance tests. Students who show completion of Word, PowerPoint, and Outlook version 2016 or later, will be exempt from the MS Applications Test.