Business

Digital Marketing Specialist

Learn techniques and best practices to manage marketing campaigns, create brand image, and identify target markets.

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Type

Diploma

Duration

45 Weeks

Internship

12 Weeks

Program Outline

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About The Program

The Digital Marketing Specialist diploma program is part of a cutting-edge curriculum developed by industry professionals. It’s a 45-week program that equips students with transferable skills needed to succeed in this in-demand career.

Career Opportunities

Careers in business, digital media marketing, social media promotion, web content creation, and personal branding are available to those successful graduates who have the right combination of academic skills, motivation and dedication to succeed.

Employers Who Have Hired triOS Grads

  • Elite Digital
  • Pixelcarve Inc.
  • Brand M3dia
  • BreezeMaxWeb

Salary

88 %

Employment Rate*

$ 29

Average Wage/HR**

$ 50

High Wage/HR**

*Employment Rate based on 2018 contactable triOS graduates employed in a related field.

Source: workingincanada.gc.ca

NOC Code: 1123 - **Wage data rounded down to the nearest dollar. Local (or regional) income may vary. Last updated on Dec. 15, 2019.

Program Details

Did you know that there are 150,000 digital marketing jobs predicted by 2020 but not enough digital professionals to fill them? With social media and digital platforms having a growing effect on the day-to-day operations of every business, there is an all-time demand for Digital Marketing Specialists. Reports share that over half of the candidates hired for marketing purposes will be specializing in digital media, so you can understand that a Digital Marketing Specialist diploma from triOS College is what you need to ensure a successful future.

As a Digital Marketing Specialist student, you will master principles of digital marketing such as Social Media Marketing (SMM), Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, Pay-Per-Click Advertising (PPC), content optimization, website analytics and more. You’ll be able to put these principles into hands-on experience by constructing brand identities, assessing SEO needs, and developing customer personas; you will also be responsible for creating your own display and search campaigns using Google Ads. The program is then followed by a 12-week internship.

Students enrolled in this program will receive:

  • Training on the latest software applications required by employers.
  • 12-week internship to gain hands-on experience in the industry.
  • 1-on-1 job placement assistance.
  • Software subscriptions for Microsoft Office and Windows included in the tuition fee.
Course Listings
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Icon-Quiz-Small Created with Sketch. Sage 300
In this course, students will learn to set up banking and taxes service modules in Sage300 2017. They will also learn to set of vendor and customer records and process transactions in the amounts payable and accounts receivable modules of Sage300 2017.
Icon-Quiz-Small Created with Sketch. Introduction to Accounting (using Sage 50)
In this course students will be introduced to accounting concepts and procedures. Students will learn about debits and credits and how to analyze and record business transactions. In addition, students will look at banking procedures, cash control as well as payroll concepts and procedures, including employee taxes. They will also gain an understanding of the employer’s tax responsibilities. In this course, students learn how to set up and interact with the different ledgers in Sage 50 to support small business activities. In addition, students will perform General Ledger, Accounts Payable, Accounts Receivable and Payroll transactions.
Icon-Quiz-Small Created with Sketch. Intermediate Accounting (using QuickBooks)
This course completes the accounting cycle and furthers the student’s knowledge of accounting procedures in payroll, pay cash and bank reconciliations. Central to this course is the merchandising firm and its accounting cycle, central to this is appropriate valuation of inventory and cost of goods sold calculations. This material will be presented manually are working on paper and using computerized accounting system of QuickBooks.
Icon-Quiz-Small Created with Sketch. Advanced Accounting
In this course, students will build on principles learned in the intermediate accounting courses. Students will be introduced to more advanced concepts regarding assets and liabilities including accounting for bad debt, depreciation and long-term assets, cash flow analysis, and temporary and long-term investments. In addition, students will learn how to record the effects of partnership and corporate activity and analyze financial statements for decision-making.
Icon-Quiz-Small Created with Sketch. APS internship
Icon-Quiz-Small Created with Sketch. Business Communication
This course is designed to give students a basic understanding of communication skills in the business environments. Focus will be placed on both written and spoken communications. Students will review the basic writing process with emphasis on the mechanics of writing. They will also learn the importance of effective spoken communication, deliver an oral presentation, and participate in a mock meeting.
Icon-Quiz-Small Created with Sketch. Microsoft Outlook
This Microsoft Outlook course is created for students to build and validate the skills businesses need to succeed in today's information economy. It also provides students with the skills and knowledge they need to use to effectively manage e-mails, contacts, calendars, and tasks. Outlook has become the corporate standard electronic personal organizer. These are the foundational skills needed to communicate using Outlook in a variety of positions within and organization. This course is computer intensive and demands basic computer proficiency and a basic understanding of e-mail software. Students are expected to make arrangements to meet proficiency needs.
Icon-Quiz-Small Created with Sketch. Microsoft PowerPoint
This course is designed for students who are interested in learning the fundamentals needed to create and modify basic presentations by using Microsoft PowerPoint. Students will explore the PowerPoint environment and create a presentation, will format text on slides to enhance clarity, enhance the visual appeal, add graphical objects to a presentation and modify them, and finalize a presentation to deliver it.
Icon-Quiz-Small Created with Sketch. Career Management
Our Career Management program introduces students to the strategies and components of an effective job search, including self-marketing and awareness, skills inventory, job search tools and the job market. The Career Management course is delivered by our on-campus Career Services Team who are there throughout the job search to assist and mentor students towards achieving their ultimate goal of employment in their field of study. Our Team of Career Services Professionals maintain relationships in their communities with key employers and organizations that recognize the value triOS graduates have to offer. The skills learned throughout Career Management at triOS will continue to serve students in their job search as they navigate their new careers.
Icon-Quiz-Small Created with Sketch. Microsoft Excel
This Microsoft Office Excel 2016 course is created for students to build and validate the skills needed to succeed in today's economy. It also provides students with the skills and knowledge they need to use Microsoft Office Excel effectively in all aspects of their personal and professional lives. Excel is the world's most popular spreadsheet software. Whether you are managing a household or running a small business, Excel will help you develop useful techniques to help business processes. This course is computer intensive and demands basic computer proficiency and a basic understanding of spreadsheet software. Students are expected to make arrangements to meet proficiency needs as necessary.
Icon-Quiz-Small Created with Sketch. Introduction to Finance
Financial management has evolved into a focus on managing financial assets more efficiently. Students will learn about the objectives of financial management as well as planning and budgeting. Sources and forms of financing will also be discussed.
Icon-Quiz-Small Created with Sketch. Microsoft Word
This Microsoft Word course is created for students to build and validate the skills businesses need to succeed in today's information economy. It also provides students with the skills and knowledge they need to use Microsoft Word effectively in all aspects of their personal and professional lives. Word is the world's most popular word processing software. Learning how to create, edit, format and print documents, enhance work with formatting, use bullets and numbering, add simple borders, tables, headers/footers, organizing data columns, and styles, are the foundational skills needed in preform in many positions. This course is computer intensive and demands basic computer proficiency and a basic understanding of word processing software. The course combines lecture/demonstration by an instructor with readings, trainings, projects, and a final exam for students to work on in a simulation-based environment. Students are expected to ensure they meet proficiency requirements for working in this environment.
Admission Requirements
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High school graduation diploma, or Mature Student Status (for more information please refer to the Program Overview at the top of this page or speak to your Education Consultant). Pass the triOS College Business, Legal & Healthcare Entrance Exam with a passing score of 60%. Passing score (60%) in a general entrance examination as well as a Microsoft Applications test (students who show completion of Word, Powerpoint, and Outlook version 2016+ will be exempt from the MS Applications Test).

Career Quiz

Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!

Success Stories

triOS college helped me be job ready! Less than a month after [my] internship, I got a job offer!

Janice D.

Graduated 2019